Concepedia

Pilar Castro-González

PC

Statistics

Publications

3

Citations

200

H-Index

3

Active since

2018

Affiliations

Universidad Loyola Andalucía(Current)

University of Córdoba

Universidad de Sevilla

Pilar Castro-González is an author at Universidad Loyola Andalucía specializing in interactive marketing, management, and marketing.

ORCID

Top concepts

Publications per year

2018–2021

3

Publications

3

Evaluating the role of gamification and flow in e-consumers: millennials versus generation X

Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres Jiménez et al. · Kybernetes · 2018 · 77 citations

, , +22

Does gamification engage users in online shopping?

Alejandro García-Jurado, Mercedes Torres Jiménez, Antonio L. Leal‐Rodríguez et al. · Electronic Commerce Research and Applications · 2021 · 76 citations · Full text

, , +18

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer, Mary Ann McGrath, Pilar Castro-González · European Journal of Marketing · 2019 · 47 citations

, , +16

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