Concepedia

Alejandro García-Jurado

AG

Statistics

Publications

3

Citations

166

H-Index

3

Active since

2018

Affiliations

Universidad Loyola Andalucía(Current)

University of Córdoba

Universidad de Sevilla

Alejandro García-Jurado is an author at Universidad Loyola Andalucía specializing in gamification, interactive marketing, and user experience.

ORCID

Top concepts

Publications per year

2018–2021

3

Publications

3

Evaluating the role of gamification and flow in e-consumers: millennials versus generation X

Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres Jiménez et al. · Kybernetes · 2018 · 77 citations

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Does gamification engage users in online shopping?

Alejandro García-Jurado, Mercedes Torres Jiménez, Antonio L. Leal‐Rodríguez et al. · Electronic Commerce Research and Applications · 2021 · 76 citations · Full text

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Towards Digital Sustainability: Profiles of Millennial Reviewers, Reputation Scores and Intrinsic Motivation Matter

Alejandro García-Jurado, José Javier Pérez-Barea, Francisco Fernández‐Navarro · Sustainability · 2021 · 13 citations · Full text

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