Concepedia
Statistics
Publications
6
Citations
161
H-Index
Active since
2011
Affiliations
Royal Roads University(Current)
Carleton University
Robert Mittelman is an author at Royal Roads University specializing in marketing, management, and interactive marketing.
Top concepts
MarketingManagementArtsAdvertisingConsumer ResearchInteractive MarketingSocial ResponsibilityBusinessPublic PolicySocial Sciences
Publications per year
2011–2021
Why Canadians give to charity: an extended theory of planned behaviour model
Robert Mittelman, José I. Rojas‐Méndez · International Review on Public and Nonprofit Marketing · 2018 · 67 citations
Public Policy, Philanthropy, Prosocial Behavior +9
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram
Jenna Jacobson, Jaigris Hodson, Robert Mittelman · Technological Forecasting and Social Change · 2021 · 28 citations
Consumer Research, Social Influence, Communication +16
Exploring Consumer's Needs and Motivations in Online Social Lending for Development
Robert Mittelman, José I. Rojas‐Méndez · Journal of Nonprofit & Public Sector Marketing · 2013 · 19 citations · Full text
Digital Marketing, Consumer Research, Social Sciences +18
Development porn? Child sponsorship advertisements in the 1970s
Robert Mittelman, Leighann C. Neilson · Journal of Historical Research in Marketing · 2011 · 18 citations
Targeted Advertising, Social Marketing, Popular Culture +17
We're not in Kansas anymore: Academic honesty in an international business program
Ruth McKay, David Cray, Robert Mittelman · The International Journal of Management Education · 2018 · 16 citations
Education Policy, Business, Education +7
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