Yoshiko DeMotta

Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type

Diogo Hildebrand, Yoshiko DeMotta, Sankar Sen et al. · Journal of Consumer Research · 2017 · 111 citations · Full text

Social Sciences, Marketing, Psychology +11

The effect of dialectical thinking on the integration of contradictory information

Yoshiko DeMotta, Mike Chen‐ho Chao, Thomas Krämer · Journal of Consumer Psychology · 2015 · 37 citations

Social Sciences, Psychology, Cognitive Psychology +5

In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men

Diogo Hildebrand, Yoshiko DeMotta, Sankar Sen et al. · Journal of Public Policy & Marketing · 2012 · 26 citations

Social Sciences, Social Psychology, Sociology +11

Low‐fit cause‐related marketing: When and why do consumers respond positively?

Yoshiko DeMotta, Catherine Janssen, Sankar Sen · Journal of Consumer Psychology · 2023 · 22 citations · Full text

Business, Marketing, Marketing Management +10

Mai dongxi: Social influence, materialism and China's one-child policy

Yoshiko DeMotta, Kritika Kongsompong, Sankar Sen · Social Influence · 2012 · 11 citations

Social Sciences, Marketing, Social Psychology +14