Concepedia

Nora Pähler vor der Holte

NP

1

Publications

124

Citations

1

H-Index

2018

Active since

Affiliations

Özyeğin University(Current)

Nora Pähler vor der Holte is an author at Özyeğin University specializing in brand equity, media effects, and interactive marketing.

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Publications per year

2018–2018

1

Publications

1

The Role of the Partner Brand's Social Media Power in Brand Alliances

Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler et al. · Journal of Marketing · 2018 · 124 citations

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