Statistics
Publications
2
Citations
162
H-Index
2
Active since
2022
Affiliations
Huawei Zhao is an author at Shandong University of Political Science and Law specializing in consumer engagement, consumer uncertainty, and interactive marketing.
Publications per year
2022–2022
2
2
Marketing by live streaming: How to interact with consumers to increase their purchase intentions
Feng Liu, Yan Wang, Xiaoxu Dong et al. · Frontiers in Psychology · 2022 · 73 citations · Full text
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