Concepedia

Author

Huawei Zhao

Shandong University of Political Science and LawORCID

Also Known As

Huawei Zhao

3

Publications

170

Citations

3

H-Index

15

Concepts

All Affiliations

Shandong University of Political Science and LawShanghai Business School
HZ

About

Huawei Zhao is an author at Shandong University of Political Science and Law specializing in consumer engagement, consumer uncertainty, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

1

89

2

Communication

1

1

89

3

Marketing

1

1

89

4

Consumer Behavior

1

1

89

5

Consumer Decision Making

1

1

89

Huawei Zhao

×

2

Publications

162

Citations

2

H-Index

YearCitations

The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products

Xiaoxu Dong, Huawei Zhao, Tiancai Li

Sustainability

2022

89

Marketing by live streaming: How to interact with consumers to increase their purchase intentions

Feng Liu, Yan Wang, Xiaoxu Dong,

Frontiers in Psychology

2022

73

Page 1