Concepedia

Roberta J. Schultz

RJ

12

Publications

499

Citations

11

H-Index

1997

Active since

Affiliations

University of Central Missouri(Current)

Western Michigan University

University of Missouri

Roberta J. Schultz is an author at University of Central Missouri specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchSales ManagementRelationship MarketingConsumer BehaviorDigital MarketingMarketing Management

Publications per year

1997–2015

12

Publications

12

Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance

Charles H. Schwepker, Roberta J. Schultz · Journal of Personal Selling and Sales Management · 2015 · 99 citations

Customer Satisfaction, Sales Ethics Research, Value Theory +24

Impact of the consideration of future sales consequences and customer‐oriented selling on long‐term buyer‐seller relationships

Roberta J. Schultz, David J. Good · Journal of Business and Industrial Marketing · 2000 · 80 citations

Customer Satisfaction, Reward Systems, Consumer Research +18

Social media usage: an investigation of B2B salespeople

Roberta J. Schultz, Charles H. Schwepker, David J. Good · American Journal of Business · 2012 · 72 citations

Business-to-business Research, Digital Marketing, Online Communication +17

Strategic Collaborative Communication by Key Account Representatives

Roberta J. Schultz, Kenneth R. Evans · Journal of Personal Selling and Sales Management · 2002 · 66 citations · Full text

Customer Satisfaction, Digital Marketing, Communication +24

An Exploratory Study of Social Media in Business-To-Business Selling: Salesperson Characteristics, Activities and Performance

Roberta J. Schultz, Charles H. Schwepker, David J. Good · Marketing Management Journal · 2012 · 47 citations · Full text

Rows per page

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