Richard J. Semenik - Concepedia

Author

Richard J. Semenik

University of Utah

Also Known As

Richard J. Semenik, Richard Semenik

Publications

636

Citations

H-Index

Concepts

All Affiliations

University of Utah Montana State University

About

Richard J. Semenik is an author at University of Utah specializing in management, marketing, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	5	5	132
2	Engineering	2	2	68
3	Arts	1	1	41
4	Education	1	1	17
5	Law	1	1	13

Richard J. Semenik

Publications

300

Citations

H-Index

Page 1

	Year	Citations
Chinese Managers' Attitudes toward Advertising in China Richard J. Semenik, Nan Zhou, William L. Moore Journal of Advertising Targeted AdvertisingConsumer ResearchBrand StrategyDeng XiaopingInternational Advertising	1986	48
Preferred Solutions to the Energy Crisis as a Function of Causal Attributions Russell W. Belk, John J. Painter, Richard J. Semenik Journal of Consumer Research Occupational Health SciencesPreferred SolutionsCausal InferenceJournalismCausal Relation Extraction	1981	47
Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television L. J. Shrum, Thomas C. O’Guinn, Richard J. Semenik, ACR North American Advances Behavioral Decision MakingConsumer StudyConsumer ResearchConsumer CultureMedia Effects	1991	41
Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design William L. Moore, Richard J. Semenik Journal of Business Research MarketingDesign DecisionChoice ModelEngineeringDifferent Number	1988	40
Is there a generalized energy conservation ethic? A comparison of the determinants of gasoline and home heating energy conservation John J. Painter, Richard J. Semenik, Russell W. Belk Journal of Economic Psychology Energy-efficient TransportationEnergy ConsumptionEconomicsEngineeringEnergy Efficiency	1983	28
Is Higher Better? Determinants and Comparisons of Performance on the Major Field Test in Business Agnieszka Bielinska‐Kwapisz, Frank Brown, Richard J. Semenik Journal of Education for Business	2012	18
Interpreting Standardized Assessment Test Scores and Setting Performance Goals in the Context of Student Characteristics: The Case of the Major Field Test in Business Agnieszka Bielinska‐Kwapisz, Frank Brown, Richard J. Semenik Journal of Education for Business Student CharacteristicsSetting Performance GoalsBusiness IntelligenceEducationBusiness Analytics	2011	17
Advertising and promotions an integrated brand approach Richard J. Semenik, Chris T. Allen, Thomas C. O’Guinn, Brand ApproachAdvertisingBrand EquityManagementBrand Strategy	2012	17
Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy Debra L. Scammon, Richard J. Semenik Journal of Advertising AdvertisingCorrective AdvertisingLegal TheoryTargeted AdvertisingFederal Trade Commission	1982	13
Carryover Effects of Corrective Advertising Alan G. Sawyer, Richard J. Semenik ACR North American Advances AdvertisingTargeted AdvertisingManagementConsumer ResearchMarketing Communication	1978	11

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