Richard J. Semenik

Chinese Managers' Attitudes toward Advertising in China

Richard J. Semenik, Nan Zhou, William L. Moore · Journal of Advertising · 1986 · 48 citations

Targeted Advertising, Consumer Research, Brand Strategy +16

Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Russell W. Belk, John J. Painter, Richard J. Semenik · Journal of Consumer Research · 1981 · 47 citations

Occupational Health Sciences, Preferred Solutions, Causal Inference +18

Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television

L. J. Shrum, Thomas C. O’Guinn, Richard J. Semenik et al. · ACR North American Advances · 1991 · 41 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design

William L. Moore, Richard J. Semenik · Journal of Business Research · 1988 · 40 citations

Marketing, Design Decision, Choice Model +13

Is there a generalized energy conservation ethic? A comparison of the determinants of gasoline and home heating energy conservation

John J. Painter, Richard J. Semenik, Russell W. Belk · Journal of Economic Psychology · 1983 · 28 citations

Energy-efficient Transportation, Energy Consumption, Economics +8