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Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television
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1991
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Behavioral Decision MakingConsumer StudyConsumer ResearchConsumer CultureMedia EffectsManagementConsumer BehaviorTelevision StudyBehavioral SciencesConsumer Decision MakingConsumerismPersuasionAdvertisingMarketingTelevisionNormative Consumer BeliefsMass CommunicationArtsConsumer Attitude
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