Lund University Publications (Lund University) · 2002 · 26 citations · 0 references
ManagementMarketingMarketing ManagementSales ManagementService OperationsServices MarketingFunctional CompetenciesFunctional StructureProduct-service SystemsSales DevelopmentSales OperationsService StrategyFunctional ThinkingProduct-function RelationshipProduct-service System Business ModelsProduct-service System InnovationSales EffectivenessService SalesService-based Functional UnitService-sales Interface