Tackling Health Inequalities Using Geodemographics: A Social Marketing Approach

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.4K citations

Business, Marketing, Marketing Management +6

Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen · Journal of Public Policy & Marketing · 2002 · 945 citations

Business, Marketing, Marketing Management +9

Securing Good Health for the Whole Population

Derek Wanless · 2004 · 652 citations

Public Affairs, Health Policy, Population Health +11

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

Michael Rothschild · Journal of Marketing · 1999 · 600 citations

Public Health, Health Behavior, Public Management +10

Merchandising Commodities and Citizenship on Television

G. D. Wiebe · Public Opinion Quarterly · 1951 · 323 citations

Social Sciences, Communication, Social Psychology +13