Publication | Closed Access

A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Consumer IntentionCustomer SatisfactionOnline Customer BehaviorCustomer ReviewConsumer StudyInteractive MarketingManagementConsumer ResearchConsumer BehaviorCustomer ParticipationCommunicationMetaverse Platform ServicesContent AnalysisMarketingConsumer EngagementText Mining Approach