Concepedia

Vandana Kumari

VK

2

Publications

98

Citations

2

H-Index

2023

Active since

Affiliations

Indian Institute of Management Ranchi(Current)

Vandana Kumari is an author at Indian Institute of Management Ranchi specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchTrustFinanceFintechBusinessBlockchainTechnology

Publications per year

2023–2024

2

Publications

2

An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy

Vandana Kumari, Pradip Kumar Bala, Shibashish Chakraborty · Journal of theoretical and applied electronic commerce research · 2023 · 60 citations · Full text

Innovation Adoption, Digital Marketing, Consumer Research +22

A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Vandana Kumari, Pradip Kumar Bala, Shibashish Chakraborty · Journal of Retailing and Consumer Services · 2024 · 38 citations

Consumer Intention, Customer Satisfaction, Online Customer Behavior +13

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