Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

Qualitative Data Analysis: An Expanded Sourcebook

Journal of Environmental Psychology · 1994 · 45.6K citations

Social Sciences, Sociology, Data Management +13

The Sage Handbook of Qualitative Research 1

Norman K. Denzin, Yvonna S. Linclon · 2011 · 7.2K citations

Social Sciences, Sociology, Ethnography +11

The Uncanny Valley [From the Field]

Masahiro Mori, Karl F. MacDorman, Norri Kageki · IEEE Robotics & Automation Magazine · 2012 · 3.2K citations

Engineering, Computer Science, Psychology +9

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Elmira Djafarova, Chloe Rushworth · Computers in Human Behavior · 2016 · 1.7K citations

Social Sciences, Communication, Marketing +12

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard · Journal of Business Research · 2018 · 1.1K citations

Social Sciences, Communication, Social Psychology +12