Consumer Preference for Eco-Friendly Products in Relation to Sustainability Awareness

Abstract

This Research overarching goal is to assess how much sustainability education influences shoppers' decisions to buy green goods. The purpose of this research is to learn how customers' concerns about the environment and the need to make sustainable purchases influence their preferences. A survey distributed nationally will be used to collect data from customers. The poll will inquire as to the extent, to which consumers are concerned with environmental issues, the value they place on eco-friendly goods and their purchase patterns. The research will employ regression analysis to find links between sustainability consciousness and green product preference. Marketers and politicians can benefit greatly from this study's findings by learning more about how to promote eco-friendly products and increase sustainable consumption. Also, in the context of emerging economies, this study will add to the expanding body of literature on sustainability and consumer behaviour.