Concepedia

Doni Purnama Alamsyah

DP

35

Publications

863

Citations

18

H-Index

2015

Active since

Affiliations

Binus University(Current)

Technical University of Malaysia Malacca

Universitas Internasional Semen Indonesia

Universitas Bhayangkara Jakarta Raya

Alzaiem Alazhari University

Doni Purnama Alamsyah is an author at Binus University specializing in management, marketing, and business.

ORCID

Top concepts

Publications per year

2015–2023

35

Publications

35

The awareness of environmentally friendly products: The impact of green advertising and green brand image

Doni Purnama Alamsyah, Norfaridatul Akmaliah Othman, Hayder Alhadey Ahmed Mohammed · Management Science Letters · 2020 · 176 citations · Full text

Green advertising, green brand image and green awareness for environmental products

Doni Purnama Alamsyah, Titin Suhartini, Y N Rahayu et al. · IOP Conference Series Materials Science and Engineering · 2018 · 45 citations · Full text

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Green awareness through environmental knowledge and perceived quality

Doni Purnama Alamsyah, Norfaridatul Akmaliah Othman, Muhammed Hariri Bakri et al. · Management Science Letters · 2020 · 41 citations · Full text

The antecedent model of green awareness customer

Doni Purnama Alamsyah, Rudy Aryanto, Iston Dwija Utama et al. · Management Science Letters · 2020 · 38 citations · Full text

Digital Marketing: Implementation of Digital Advertising Preference to Support Brand Awareness

Doni Purnama Alamsyah, Indriana Indriana, Chyntia Ika Ratnapuri et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2021 · 34 citations

, , +14

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