6
Publications
188
Citations
6
H-Index
2015
Active since
Affiliations
Rudy Aryanto is an author at Binus University specializing in management, business, and digital marketing.
Top concepts
BusinessManagementStrategyMarketingAdvertisingBrand EquitySupply ChainCommunicationBrand AwarenessBrand Management
Publications per year
2015–2024
6
6
The antecedent model of green awareness customer
Doni Purnama Alamsyah, Rudy Aryanto, Iston Dwija Utama et al. · Management Science Letters · 2020 · 38 citations · Full text
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