Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach

Understanding logistic regression analysis

Sandro Sperandei · Biochemia Medica · 2014 · 1.4K citations · Full text

Public Health, Biostatistics, Categorical Data Analysis +13

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Szerena Szabo, Jane Webster · Journal of Business Ethics · 2020 · 741 citations

Management, Marketing, Marketing Management +12

Beyond ecolabels: what green marketing can learn from conventional marketing

Emma Rex, Henrikke Baumann · Journal of Cleaner Production · 2006 · 613 citations · Full text

Business, Marketing, Marketing Management +11

Green branding effects on attitude: functional versus emotional positioning strategies

Patrick Hartmann, Vanessa Apaolaza, Francisco Javier Forcada Sainz · Marketing Intelligence & Planning · 2005 · 557 citations

Business, Marketing, Marketing Management +12

Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China

Hashim Zameer, Ying Wang, Humaira Yasmeen · Journal of Cleaner Production · 2019 · 439 citations

Management, Marketing, Strategic Management +16