Creating and validating predictive personas for target marketing

Proceedings of the Human Factors and Ergonomics Society 2019 Annual Meeting

Proceedings of the Human Factors and Ergonomics Society Annual Meeting · 2019 · 1.4K citations

Social Sciences, Psychology, Automation +13

Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics

Joni Salminen, Bernard J. Jansen, Jisun An et al. · Persona Studies · 2018 · 106 citations · Full text

Business, Information Systems, Management Information Systems +17

Imaginary People Representing Real Numbers

Jisun An, Haewoon Kwak, Soon-Gyo Jung et al. · ACM Transactions on the Web · 2018 · 98 citations · Full text

Social Sciences, Communication, Data Science +16

Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics

Bernard J. Jansen, Joni Salminen, Soon‐gyo Jung · Data and Information Management · 2020 · 90 citations · Full text

Business, Data Science, Marketing +16

A Survey of 15 Years of Data-Driven Persona Development

Joni Salminen, Kathleen Guan, Soon‐gyo Jung et al. · International Journal of Human-Computer Interaction · 2021 · 86 citations · Full text

Business, Data Science, Information Systems +16