Soon‐gyo Jung

Creating and detecting fake reviews of online products

Joni Salminen, Chandrashekhar Kandpal, Ahmed Kamel et al. · Journal of Retailing and Consumer Services · 2021 · 289 citations · Full text

Computing, Computer Science, Marketing +15

Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

Jisun An, Haewoon Kwak, Soon‐gyo Jung et al. · Social Network Analysis and Mining · 2018 · 160 citations · Full text

Business, Marketing, Marketing Management +17

Persona Generation from Aggregated Social Media Data

Soon‐gyo Jung, Jisun An, Haewoon Kwak et al. · 2017 · 128 citations · Full text

Business, Data Science, Information Systems +15

Employing large language models in survey research

Bernard J. Jansen, Soon‐gyo Jung, Joni Salminen · Natural Language Processing Journal · 2023 · 117 citations · Full text

Computing, Educational Measurement, Computational Linguistics +16

Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics

Joni Salminen, Bernard J. Jansen, Jisun An et al. · Persona Studies · 2018 · 106 citations · Full text

Business, Information Systems, Management Information Systems +17