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Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

Social MediaEngineeringData ScienceData MiningDigital MarketingCustomer SegmentationSocial ComputingCustomer Journey AnalysisManagementUser ProfilingDemographic SegmentsCustomer ProfilingOnline PlatformsMarketingMarket SegmentationUser SegmentationStatistics