Eco‐innovation and environmental performance: Insights from Spanish wine companies

Abstract

Abstract This paper investigates the linkages between pressure from stakeholders, eco‐innovation and environmental performance considering the moderating role of being a cooperative. Using survey data from 239 Spanish companies we developed a model of structural equations to verify the relationship between the variables. We show that the implementation of eco‐innovations, driven by pressure from internal stakeholders, leads to better environmental performance. In addition, our results strengthen previous empirical evidence about the compromise of cooperatives with the community, workers, and the environment: they are influenced by both internal and external stakeholders in the implementation of eco‐innovations, while limited liability companies are influenced only by internal stakeholders.