Publication | Closed Access
How to improve user engagement and retention in mobile payment: A gamification affordance perspective
91
Citations
80
References
2023
Year
Customer SatisfactionMobile MarketingPerformance StudiesEngineeringMobile CommercePayment SystemCommunity EngagementInteractive MarketingGamificationConsumer ResearchUser ExperienceManagementUser EngagementMarketingConsumer EngagementMobile PaymentGamification Affordance Perspective
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