Publication | Closed Access

How to improve user engagement and retention in mobile payment: A gamification affordance perspective

Customer SatisfactionMobile MarketingPerformance StudiesEngineeringMobile CommercePayment SystemCommunity EngagementInteractive MarketingGamificationConsumer ResearchUser ExperienceManagementUser EngagementMarketingConsumer EngagementMobile PaymentGamification Affordance Perspective