Publication | Open Access

The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants: Findings from SEM and fsQCA

MarketingBrand EquityHospitality MarketingBusinessBrand DevelopmentConsumer ResearchManagementConsumer BehaviorBrand AwarenessConsumer Brand AuthenticityBrand LoyaltyConsumer AttitudeCustomer LoyaltyBrand ImageHospitality Management