PLoS ONE · 2022 · 10 citations · 25 references
Vaccine shortage is still a major problem in many countries. But how does the vaccine shortage affect people's willingness to be vaccinated? To test whether perceived scarcity of SARS-CoV-2 vaccines has an impact on vaccination willingness, a preregistered online experiment with N = 175 non-vaccinated German participants was conducted during a period of national vaccine shortage. Perceived vaccine scarcity was manipulated by either telling participants that SARS-CoV-2 vaccines in their district would be particularly scarce in the upcoming weeks or that above-average quantities would be available. The results show that individuals in the scarcity-condition were significantly more willing to get vaccinated than those in the surplus-condition. In addition, individuals in the scarcity-condition were found to express more anger towards the debate on relaxations for vaccinated versus non-vaccinated individuals. The results indicate that even superficial processes such as a perception of scarcity can influence people's willingness to get vaccinated.
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Anuj Shah, Eldar Shafir, Sendhil Mullainathan · Psychological Science · 2015 · 397 citations
Whole Life Cost, Behavioral Decision Making, Value Theory +22
Praveen Aggarwal, Sung Youl Jun, Jong Ho Huh · Journal of Advertising · 2011 · 312 citations