Mediation-Moderation Model: An Empirical Examination of Sustainable Women Entrepreneurial Performance towards Agricultural SMEs in Ivory Coast

Abstract

The consistent finding of knowledge management practices with women’s entrepreneurial performance is one of the gaps intended to fill in this paper. Several previous research studies on knowledge management practices (KMPs) with sustainable women’s entrepreneurial performance (SWEP) have been drawing the attention of many researchers, and this study includes the mediating role of opportunity recognition (OR) and moderating role of family interference (FI). Smart-PLS software was used to test the proposed hypotheses with gathered data of 450 women-entrepreneur respondents. The findings show a positive and significant impact of KMPs on women’s entrepreneurship and partial mediation of opportunity recognition between sustainable women’s entrepreneurial performance and KMPs. Moreover, family interference strengthens the relationship between opportunity recognition and women’s entrepreneurial performance. The study results proposed that in Ivory Coast, entrepreneurial women face several challenges in running their businesses. Therefore, it is suggested that a combined effort of women entrepreneurs, family interference, society, market opportunities, and researchers can overcome their challenges. Discussion is based on the study findings, and suggestions have been made for researchers and practitioners.