Concepedia

Transaction Utility Effects when Quality is Uncertain

Joel E. Urbany, William O. Bearden, A. Kaicker, Melinda Smith-de Borrero

Journal of the Academy of Marketing Science · 1996 · 12 citations · 0 references

Concepts

Social SciencesBusiness EconomicsEconomicsContract TheoryAsymmetric InformationInformation AsymmetryInformation EconomicsTransaction Cost EconomicsQuality Trade-offsQuality-price TradeoffTransaction Utility