Concepedia
Annals of Tourism Research · 1996 · 228 citations · 10 references
10
A Means-End Chain Model Based on Consumer Categorization Processes
Jonathan A. Gutman · Journal of Marketing · 1982 · 1.9K citations
Business, Marketing, Marketing Management +14
Laddering theory, method, analysis, and interpretation.
Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 1.8K citations
Business, Marketing, Marketing Management +6
Jonathan A. Gutman · Journal of Marketing · 1982 · 1.4K citations
Additive Similarity Trees
Shmuel Sattath, Amos Tversky · Psychometrika · 1977 · 601 citations
Computing, Computer Science, Data Structures +12
The tourism product
Stephen L. Smith · Annals of Tourism Research · 1994 · 580 citations