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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

Online Customer BehaviorBehavioral SciencesMobile MarketingMobile CommerceBehavioral Decision MakingDigital MarketingCompulsive ShoppingInteractive MarketingManagementConsumer ResearchUser ExperienceConsumer ImpulsivenessConsumer BehaviorSocial SciencesMarketingBuying BehaviorMobile ShoppersPsychology