Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

When to use and how to report the results of PLS-SEM

Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review · 2018 · 24.2K citations

Social Sciences, Educational Measurement, Method Validation +16

A primer on partial least squares structural equation modeling (PLS-SEM)

Adrián Leguina · International Journal of Research & Method in Education · 2015 · 19K citations

Natural Sciences, Behavioral Sciences, Psychology +10

Birds of a Feather: Homophily in Social Networks

Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.6K citations

Social Sciences, Social Psychology, Sociology +14

Back-Translation for Cross-Cultural Research

Richard W. Brislin · Journal of Cross-Cultural Psychology · 1970 · 13.4K citations

Humanities, Translation Studies, Descriptive Translation Studies +16

Mass Communication and Para-Social Interaction

Donald Horton, Robert Wohl · Psychiatry · 1956 · 4K citations

Social Sciences, Communication, Psychiatry +8