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Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Customer SatisfactionDigital MarketingMediating RolesConsumer ResearchConsumer AttitudeSocial InfluenceCommunicationManagementMarketing CommunicationConsumer BehaviorSocial Medium MarketingMedia MarketingPersuasionPurchase IntentionMarketingInteractive MarketingInfluencer AttributesPurchase IntentionsInfluence Model