Hisashi Masuda

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Hisashi Masuda, Spring H. Han, Jungwoo Lee · Technological Forecasting and Social Change · 2021 · 532 citations · Full text

Social Sciences, Marketing, Marketing Management +15

Triboelectrification of pharmaceutical powders by particle impact

Hiroyuki Watanabe, Mojtaba Ghadiri, Tatsushi Matsuyama et al. · International Journal of Pharmaceutics · 2006 · 132 citations · Full text

Pharmacy, Chemical Engineering, Materials Engineering +11

Contraction of triton-treated culture cells A calcium-sensitive contractile model

Hisashi Masuda, Sadashi Hatano · Experimental Cell Research · 1983 · 37 citations

Life Sciences, Biophysics, Cell Biology +14

Being Moved or Being Satisfied? The Effect of Unexpected Acts of Personal Kindness in Hospitality Service Encounters

Michele Grießmair, Spring H. Han, Hisashi Masuda · Cornell Hospitality Quarterly · 2020 · 12 citations · Full text

Business, Hospitality Management, Organizational Behavior +15

Form and sound similarity effects in kanji recognition

Hiro Saito, Hisashi Masuda, Masahiro Kawakami · Reading and Writing · 1998 · 12 citations

Language Studies, Linguistics, Phonetics +10