Spring H. Han

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Hisashi Masuda, Spring H. Han, Jungwoo Lee · Technological Forecasting and Social Change · 2021 · 532 citations · Full text

Social Sciences, Marketing, Marketing Management +15

Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention?

Linchi Kwok, Jungwoo Lee, Spring H. Han · Cornell Hospitality Quarterly · 2021 · 79 citations · Full text

Social Sciences, Communication, Hospitality Management +12

The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance

Spring H. Han · Cornell Hospitality Quarterly · 2012 · 63 citations

Business, Strategic Management, Strategy +14

Mobile technology adoption among hotels: Managerial issues and opportunities

Spring H. Han, Jungwoo Lee, Bo Edvardsson et al. · Tourism Management Perspectives · 2021 · 41 citations

Management, Hospitality Management, Information Technology +14

Shrinkage Prediction for Slowly-Crystallizing Thermoplastic Polymers in Injection Molding

Spring H. Han, K. K. Wang · International Polymer Processing · 1997 · 39 citations

Natural Sciences, Materials Engineering, Materials Science +17