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Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers

Consumer UncertaintyDigital MarketingConsumer StudyConsumer ResearchCommunicationUnited StatesMobile MarketingManagementConsumer BehaviorBehavioral SciencesConsumer Decision MakingPurchase IntentionMobile AdvertisingAdvertisingMarketingTurkish ConsumersAdvertising EffectivenessCross-market ComparisonConsumer Attitude