Oylum Korkut Altuna - Concepedia

Author

Oylum Korkut Altuna

Also Known As

Oylum KORKUT ALTUNA, Oylum Korkut ALTUNA, Oylum Korkut Altuna

Publications

285

Citations

H-Index

Concepts

All Affiliations

Oylum Korkut Altuna is an author at Marmara University specializing in marketing, management, and consumer decision making.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	201
2	Business	2	2	149
3	Behavioral Sciences	1	1	52
4	Communication	1	1	52
5	Culture	1	1	135

Oylum Korkut Altuna

Publications

266

Citations

H-Index

Page 1

	Year	Citations
The effect of brand extensions on product brand image F. Müge Arslan, Oylum Korkut Altuna Journal of Product & Brand Management Digital MarketingProduct Brand ImageConsumer ResearchBrand StrategyBrand Loyalty	2010	135
Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers Oylum Korkut Altuna, Faruk Anıl Konuk Consumer UncertaintyDigital MarketingConsumer StudyConsumer ResearchCommunication	2009	52
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales Oylum Korkut Altuna, F. Müge Arslan İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi	2016	42
Which category to extend to – Product or service? F. Müge Arslan, Oylum Korkut Altuna Journal of Brand Management Product-service-software SystemServices ManagementManagementBusinessService Science	2011	14
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market Oylum Korkut Altuna, F. Müge Arslan Journal of Global Fashion Marketing	2013	13
BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET Faruk Anıl Konuk, Oylum Korkut Altuna DergiPark (Istanbul University)	2011	10

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