The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: the mediating role of destination image

Abstract

This research aims to examine the relationships between motivation, festival service quality (FSQ), destination image, and behavioral intention within the scope of gastronomy festivals. In accordance with this purpose, a theoretical model which is covering the interactions between these variables is proposed. The model was tested with the analysis of data obtained from 396 tourists who came to GastroAntep festival. The findings revealed that FSQ had a strong effect on behavioral intention and destination image. On the other hand, it has been determined that the destination image has a mediating role in the relationship between FSQ and behavioral intention.