Tourism and Gastronomy: Gastronomy's Influence on How Tourists Experience a Destination

TLDR

Gastronomy is increasingly recognized as a key attribute for niche travel and destinations, yet little is known about gastronomy tourists. This study investigates whether a gastronomy‑tourism market segment exists, how destination gastronomy enhances tourist experience quality, and whether tourists return to re‑sample local cuisine. The research was conducted in Hong Kong, a city noted for its unique and diverse gastronomy. Results confirm that gastronomy‑motivated travel is a valid construct, that gastronomy significantly shapes tourist experience, and that many travelers would revisit the destination to savor its cuisine.

Abstract

Gastronomy is becoming an important attribute in the development of niche travel and niche destinations. Although the literature supports the view that there is a connection between tourism and gastronomy, little is known about gastronomy tourists. For example, is there a gastronomy-tourism market segment? Does a destination's gastronomy contribute to the tourists' quality of experiences while visiting the destination? Do tourists return to the destination to resample its gastronomy? This study was undertaken in Hong Kong, which is arguably a city destination that offers unique and diverse gastronomy. The results of the study provide evidence suggesting that motivation to travel for gastronomy reasons is a valid construct. Also, the results of the data analysis reveal that gastronomy plays a major role in the way tourists experience the destination, and indicate that some travelers would return to the same destination to savor its unique gastronomy. Implications for practitioners are also discussed.