European Journal of Operational Research · 2021 · 46 citations · 34 references
BusinessMarketingMarketing ManagementAdvertisingOptimizationSocial Media MarketingAdvertising ManagementAdvertising StrategyCampaign PlanningDigital AdvertisingAd Campaign OptimizationAdvertising Budget AllocationAdvertising Campaign ManagementDynamic Budget AllocationMedia Budget Allocation
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A New Product Growth for Model Consumer Durables
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