Journal of Marketing Research · 1978 · 68 citations · 4 references
BusinessBiostatisticsData AnalyticsPredictive AnalyticsPsychometricsMultivariate AnalysisRegressionImportance ScoringMulticollinearity DiagnosticsVariable Importance Analysis
Ambiguity surrounds any importance measure in cases in which predictor variables are correlated. However, a new measure is proposed that has attractive properties, such as providing individual contributions that are both non-negative and sum to R 2 . The new measure is compared with four other commonly used measures and its advantages over each of them are pointed out.
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Market Segmentation: Concepts and Applications
H. Nicholas Windeshausen, James F. Engel, Henry F. Fiorillo et al. · Journal of Marketing · 1973 · 74 citations