Publication | Closed Access

Managing consumer experience and online flow: Differences in handheld devices vs PCs

EngineeringMobile InteractionConsumer ResearchCommunicationOnline Customer BehaviorMobile MarketingManagementConsumer BehaviorOnline FlowUser PerceptionHandheld DevicesUser ExperienceMobile ComputingMobile CommerceMarketingConsumer ExperienceInteractive MarketingHuman-computer InteractionTechnology