Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences · 2020 · 53 citations · 10 references
BusinessHigher EducationMarketingConsumer BehaviorMarketing StrategyOnline Higher EducationOnline Consumer BehaviorPersonal SellingCourse Choice BehaviorSamplingStudent Course Selection BehaviorUniversity Choice
The study examines how telemarketing, personal selling, and university image influence students’ college choice decisions. Data were collected via questionnaires from 237 high‑school students in Medan using snowball sampling. All three factors—telemarketing, personal selling, and college image—were found to have a positive and significant effect on students’ decisions to select a college.
The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a positive effect on the decision to choose a lecture. The image of the college has a positive and significant positive effect on the decision to choose a college.
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