The Power of Consequential Product Sounds

Searching for Common Threads: Understanding the Multiple Effects of Diversity in Organizational Groups

Frances J. Milliken, Luis L. Martins · Academy of Management Review · 1996 · 2.9K citations

Management, Organization Studies, Organizational Behavior +14

‘Building Strong Brands’

Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations

How to Select, Calculate, and Interpret Effect Sizes

Joseph A. Durlak · Journal of Pediatric Psychology · 2009 · 1.5K citations

Public Health, Biostatistics, Psychology +12

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Dhruv Grewal, R. Krishnan, Julie Baker et al. · Journal of Retailing · 1998 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

What in the World Do We Hear?: An Ecological Approach to Auditory Event Perception

William Gaver · Ecological Psychology · 1993 · 893 citations

Health Professions, Physics, Psychology +14