Sustainable Competitive Advantage of Big Data Analytics in Higher Education Sector: An Overview

Abstract

Abstract The new technology paradigm of big data captured by flooded data from billion devices is the hottest buzzword trending in this 21 st century. Big data is generated of data at high volume, high velocity, and in a variety of format that is complex (veracity) which necessitates analytical procedures and active management of data to extract meaningful insights. Similarly, big data is also known as a game-changer proficient of transforming the way businesses operate in different organisation for sustainable competitive advantage. This paper introduces an integrated overview of big data technology in the higher education sector and discusses how the application of big data analytics can create value for Higher Education Institutions to sustained competitive advantage. As the education sector is operating in an increasingly complex and competitive environment, given the growing advantage of the educational institutions as one of the sources of revenue that boost the economy.