Analytics Strategy

Analytics Strategy is a strategic framework within digital strategy that prescribes the intentional design, integration, and utilization of data analytics capabilities to generate actionable insights, thereby enabling evidence-based decision-making and competitive advantage in digital environments.

587

Publications

64.4K

Citations

1.4K

Authors

719

Institutions

Publications per year

2017–2026

392

Authors

1.4K

  1. SA
    Shahriar Akter

    University of Wollongong, Australia

    15 publications · 3.6K citations

    14

    h-index

  2. SF
    Samuel Fosso Wamba

    TBS Education, France

    11 publications · 3.2K citations

    11

    h-index

  3. PM
    Patrick Mikalef

    Norwegian University of Science and Technology, Norway

    9 publications · 2.9K citations

    9

    h-index

  4. TH
    Thomas H. Davenport

    Babson College, United States

    8 publications · 1.5K citations

    8

    h-index

  5. GS
    Graeme Shanks

    The University of Melbourne, Australia

    7 publications · 287 citations

    7

    h-index

1–5 of 1.4K

Venues

  1. Technological Forecasting and Social Change

    16 publications · 3.2K citations

    16

    h-index

  2. International Journal of Information Management

    16 publications · 2.5K citations

    16

    h-index

  3. Journal of Business Research

    JBR · 17 publications · 5.6K citations

    16

    h-index

  4. Information & Management

    15 publications · 3K citations

    15

    h-index

  5. Choice Reviews Online

    CRO · 13 publications · 1.9K citations

    13

    h-index

1–5