Gain vs. loss-framing for reducing sugar consumption: Insights from a choice experiment with six product categories

R: A Language and Environment for Statistical Computing

R Core Team · 2000 · 353K citations · Full text

Natural Sciences, Computer Science, Statistical Computing +10

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

Management, Behavioral Sciences, Psychology +13

Advances in prospect theory: Cumulative representation of uncertainty

Amos Tversky, Daniel Kahneman · Journal of Risk and Uncertainty · 1992 · 15.6K citations

Business, Decision Sciences, Behavioral Economics +13

All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects

Irwin P. Levin, Sandra L. Schneider, Gary J. Gaeth · Organizational Behavior and Human Decision Processes · 1998 · 2.6K citations

Social Sciences, Communication, Sociology +14

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

Beth E. Meyerowitz, Shelly Chaiken · Journal of Personality and Social Psychology · 1987 · 868 citations

Social Sciences, Psychology, Social Psychology +12