Concepedia

Decision Framing Effects

Decision Framing Effects is a cognitive bias in consumer choice whereby the presentation format of decision options—such as gains versus losses or descriptive emphasis—systematically influences preferences despite identical underlying outcomes.

661

Publications

75.6K

Citations

1.5K

Authors

672

Institutions

Publications per year

2017–2026

166

Parents

Publications

661

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations

, , +13

Rational Choice and the Framing of Decisions

Amos Tversky, Daniel Kahneman · The Journal of Business · 1986 · 3.6K citations

, , +11

Psychology and Economics

Matthew Rabin · eScholarship (California Digital Library) · 1997 · 2.4K citations · Full text

, , +15

Choice Based on Reasons: The Case of Attraction and Compromise Effects

Itamar Simonson · Journal of Consumer Research · 1989 · 1.8K citations

, , +14

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Irwin P. Levin, Gary J. Gaeth · Journal of Consumer Research · 1988 · 1.2K citations

, , +15

1–5 of 661

Authors

1.5K

  1. IP
    Irwin P. Levin

    University of Iowa, United States

    10 publications · 2.5K citations

    10

    h-index

  2. NS
    N. S. Fagley

    Rutgers, The State University of New Jersey, United States

    7 publications · 895 citations

    7

    h-index

  3. EJ
    Eric J. Johnson

    Columbia University, United States

    6 publications · 1.4K citations

    6

    h-index

  4. AK
    Anton Kühberger

    University of Salzburg, Austria

    6 publications · 2.2K citations

    6

    h-index

  5. DK
    Daniel Kahneman

    Princeton University, United States

    5 publications · 22.2K citations

    5

    h-index

1–5 of 1.5K

Institutions

672

  1. Cornell University

    Ithaca, United States

    13 h-index

    23 publications

    1.2K citations

  2. University of Pennsylvania

    Philadelphia, United States

    10 h-index

    18 publications

    3.1K citations

  3. University of Iowa

    Iowa City, United States

    10 h-index

    24 publications

    3.1K citations

  4. Columbia University

    New York, United States

    10 h-index

    16 publications

    2.2K citations

  5. University of Minnesota

    Minneapolis, United States

    9 h-index

    10 publications

    751 citations

  6. Rutgers, The State University of New Jersey

    New Brunswick, United States

    8 h-index

    11 publications

    867 citations

  7. Stanford University

    Stanford, United States

    8 h-index

    10 publications

    18.4K citations

  8. Hebrew University of Jerusalem

    Jerusalem, Israel

    7 h-index

    11 publications

    907 citations

1–8 of 672

Venues

  1. Journal of Consumer Research

    JCR · 34 publications · 8K citations

    29

    h-index

  2. 29

    h-index

  3. Journal of Behavioral Decision Making

    30 publications · 2K citations

    23

    h-index

  4. Journal of Marketing Research

    21 publications · 2.2K citations

    20

    h-index

  5. Psychology and Marketing

    20 publications · 785 citations

    15

    h-index

1–5