Publication | Open Access
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
443
Citations
39
References
2020
Year
International Business StrategyChina FirmsInternational BusinessInternational MarketingGlobal CrisisManagementBusinessBusiness StrategyGlobal MarketingMarketingGlobal StrategyGlobalizationMarket InnovationMarketing Strategy
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