Aoran Hong

Publications

456

Citations

H-Index

2020

Active since

Affiliations

Capital University of Economics and Business(Current)

Aoran Hong is an author at Capital University of Economics and Business specializing in international business, global marketing, and global strategy.

ORCID

Top concepts

BusinessMarketingManagementGlobalizationGlobal StrategyGlobal MarketingBusiness StrategyMarketing StrategyInternational BusinessInternational Marketing

Publications per year

2020–2023

Publications

Marketing innovations during a global crisis: A study of China firms’ response to COVID-19

Yonggui Wang, Aoran Hong, Xia Li et al. · Journal of Business Research · 2020 · 443 citations · Full text

International Business Strategy, China Firms, International Business +11

Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets

Aoran Hong, Xia Li, Yonggui Wang et al. · International Marketing Review · 2023 · 13 citations

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