The influence of open innovation activities on non-financial performance in the cultural tourism content industry

Abstract

The sources of innovation in services, and especially in tourism services, are usually external to companies. To what extent do open innovation practices within cultural tourism content enterprises contribute to firm performance? Based on an online survey of employees of enterprises engaged in innovative cultural tourism in South Korea, our study examines the contributions of three open innovation activities (innovation capability, information search and external cooperation activity) on both internal and external non-financial performance. Additionally, the impact of internal performance on external performance is analysed. Findings contribute to understanding open innovation adoption and developing additional products containing creative content that can satisfy customers and generate revenue in the cultural tourism industry.