Publication | Closed Access
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
84
Citations
56
References
2020
Year
Total Quality ManagementCustomer SatisfactionBanking IndustryCustomer ExperienceService QualityService RecoveryComplaint HandlingService ResearchBrand CredibilityManagementBusinessConsumer ResearchMarketingCustomer Loyalty
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