Publication | Closed Access

Asymmetric preference and loss aversion for electric vehicles: The reference-dependent choice model capturing different preference directions

MarketingEconomicsDifferent Preference DirectionsChoice ModelBehavioral Decision MakingElectric VehiclesChoice TheoryManagementExperimental EconomicsAsymmetric PreferenceLoss AversionBusinessRevealed PreferenceChoice-process DataDecision ScienceDecision TheoryPreference ModelingBehavioral Economics